You will take the lead in crafting and executing dynamic advertising and publicity campaigns to enhance American Place Casino’s brand visibility while managing the coordination and placement of both internal and external collateral and communication.
ESSENTIAL JOB FUNCTIONS:
Develop and implement comprehensive advertising and publicity strategies that align with the casino's goals and enhance brand awareness.
Oversee media buying, ensuring effective placement of advertisements across various channels to maximize reach and impact.
Work day to day with media outlets to ensure all media is strategically aligned while staying within budget as well as new opportunities to grow the American Place Casino’s brand message.
Attend and participate in off-property functions and events as assigned.
Ensure all brand standards are held to all areas of the casino.
Contribute to the department’s effectiveness by identifying short-term and long-term issues and goals that must be addressed.
Utilize your expertise in web design to create visually appealing and user-friendly online platforms that enhance the casino's digital presence.
Develop a strategy and maintain operational procedures to ensure maximum timeliness of jobs and cost-effectiveness.
Implement directives and have the ability to create and make presentations both written and oral.
Lead the development and implementation of social media strategies, fostering a vibrant online community and driving engagement across various platform.
Utilize your sales expertise to secure advertising partnerships, sponsorship deals, and other revenue-generating opportunities.
Stay current and understand how our marketplace and our competition affect us.
Responsible for maintaining brand standards both internally and externally.
Must be up to date on industry standards/practices and have the ability to apply best practices to the department.
Negotiate and finalize contracts with external vendors, partners, and media outlets, ensuring favorable terms for us.
EDUCATION and/or EXPERIENCE:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
Minimum of 3 years of experience in web design.
PREFERRED:
Minimum of 3 years of supervisory or management experience in a casino advertising is
preferred.
CERTIFICATES, LICENSES, and REGISTRATIONS:
Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
KNOWLEDGE/SKILLS/ABILITIES:
Proficiency in web design tools and languages to create visually appealing and user-friendly online platforms.
Experience in leveraging social media platforms for community building and brand promotion.
Understand how to get things done and when to involve others in decisions.
Ability to maintain confidentiality.
Range of influence, inspire confidence, be authentic, build and leverage a powerful internal and external network.
Demonstrated experience in planning, buying, and optimizing media campaigns across various channels.
Strong organizational and multitasking skills with attention to detail.
Excellent negotiation skills, ensuring favorable terms and mutually beneficial agreements in advertising contract
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
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