The Digital Media Coordinator is responsible for collaborating with other marketing and sales professional to develop successful social media campaigns for American Place Casino.
The duties include communicating with the marketing team and various internal stakeholders, overseeing social media schedules and pulling KPI data to determine social media campaigns’ success.
ESSENTIAL JOB FUNCTIONS:
Oversee and participate in the creation and publishing of social content on all platforms, including Facebook, X, Instagram, TikTok and other emerging platforms.
Develop and maintain content plans and activations in the social content calendar.
Execute and contribute to ideation of social sales content activations.
Participate in the ideation and brainstorming of creative and promotional content.
Working and collaborating reliably within a team to optimize processes (helping to create suggestions on content planning, securing graphic assets from creative team, seeking approvals on campaign and then posting and tracking social media posts.
EDUCATION and/or EXPERIENCE:
High School Diploma or GED
1-2 years of relevant experience in social media and digital marketing
CERTIFICATES, LICENSES, and REGISTRATIONS:
Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
KNOWLEDGE/SKILLS/ABILITIES:
Excellent written, verbal and interpersonal communication skills.
Must be able to interact and communicate effectively with all departments.
Must be self-directed and reliable in planning and completion of tasks.
Detail-oriented, highly organized and bale to manage multiple tasks and projects simultaneously.
Strong interest in the casino/gaming industry preferred, not required.
Cloud Campaign experience preferred, not required.
Bilingual is preferred, not required.
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