Description - External
The MAVYRET HCP Marketing Manager I/II will lead the brand’s HCP Peer to Peer, Conference and Advisory planning and execution including P2P deck development, conference panels and booth development, advisory content and associated materials.
This Marketing Manager will be responsible for strategic and tactical initiatives geared towards driving a competitive edge in the market and unlocking high growth channels.
Role and Responsibilities
The MAVYRET HCP Marketing Manager will actively contribute to the design, development, and implementation of brand P2P, Conference and Advisory strategies and tactical initiatives that support MAVYRET’s HCP commercial objectives.
The Marketing Manager will partner with key cross functional partners (marketing analytics and business intelligence, CE, clinical development, medical affairs, medical and regulatory review, OEC, and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels.
This individual will lead work with our multiple agencies and manage a large budget.
Job Description
Key Job Responsibilities for the MAVYRET Marketing Manager position include but are not limited to:
1.
Work effectively in a high paced, integrated brand team-based environment
2.
Work with cross functional partners to deliver on brand messaging through peer to peer content and programming
3.
Work with cross functional partners to develop Conference presence and Mavyret deliverables associated with conference
4.
Identify advisory needs and work cross functionally to develop content and advisory materials to gain robust customer insights to support Mavyret’s commercial strategies
5.
Set strategic direction for agencies and manage projects and agencies within time and budget parameters
6.
Assess market dynamics and competitive activities for the fast-paced DAA market.
Develop market shaping strategies, across channels and given competitive activity
7.
Establish a highly effective collaborative working relationship with the C-Force sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.
8.
Liaise with the HCV AMM team for ad boards and insights gathering
Requirements:
· Bachelor’s Degree with 5-7 years of related experience
· Marketing experience, specifically in strategy
· Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix
· Proven ability to lead and influence cross-functional teams, including timeline and budget management
· Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
· Success working in a matrixed organization to drive alignment to brand objectives
· Experience leading or supporting strategic and tactical planning
· Strong written and interpersonal skills
Preferred:
· Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
· Deep campaign experience (e.
g.
, core message development or brand story work)
· Proven connectivity to field sales force; alignment to communications
· Ability to influence senior management
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.
It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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