Associate Director, Omnichannel Analytics

About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.
We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio.
For more information about AbbVie, please visit us at www.
abbvie.
com.
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Omnichannel Analytics Associate Director This role is an integral part of AbbVie’s continued success in consumer Omnichannel customer experiences and will be responsible for providing insights into consumer Omnichannel performance, investment allocation and ROI and be a strong collaborative partner in Omnichannel campaign planning and assessment.
In this role, you’ll be responsible for delivering analysis, insights, and recommendations to Marketing leaders to drive increased performance across the consumer marketing portfolio.
The role of Omnichannel Analytics Associate Director within AbbVie is to lead analytics and measurement in support of the growing roadmap of Omnichannel capabilities across brands within the Immunology franchise.
The ideal candidate has a keen ability of translating data into insights, and a deep understanding of designing analytics plans around tactic-level and Omnichannel experiences.
The ideal candidate will also be forward-thinking and will be able to anticipate the organization’s needs as consumer needs change with the ever-evolving Omnichannel and analytical landscapes and must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
Primary Responsibilities: Builds analytic plans that heighten visibility of omnichannel opportunities that will increase the effectiveness and/or efficiency of the Omnichannel experience.
Influence Brand Leaders and gain buy-in on analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.
Consults on the appropriate methodologies to test and measure effectiveness of marketing tactics and ensures standardization and alignment where possible.
Delivers Omnichannel optimization recommendations using insights and analytics, in partnership with Research, Digital Strategy and/or Brand Analytics.
Innovates upon Omnichannel analytic approaches for mid- and long-term impact measurement, that can benefit cross-functional teammates including Customer Experience, Brand Analytics and Brand Technology Solution teams; provide guidance on short term analytics Maintains a strong pulse on industry digital and analytic trends.
Partners with Franchise Analytics to leverage segmentations that drive audience builds in LiveRamp Safehaven for activation.
Conducts financial impact analysis/scenario-estimation Partners with Business Technology Solutions, the Data Science team, Customer Experience, Media and Franchise Insights/Analytics teams to orchestrate new approaches and data sources to power Omnichannel analytics and activation opportunities.
This hybrid opportunity requires three days in the office in Mettawa, Illinois, subject to change.
Required Skills: •Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred.
Advanced degree preferred.
•Extensive hand’s-on experience and fluency in coding SQL (BigQuery, Hue, SQL Assistant, etc.
) •Understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social listening, online video, websites, mobile applications, data management platforms, programmatic targeting, endemic, paid search vs SEO, and familiarity with concepts surrounding tagging implementation for data capture •High degree of adaptability, perseverance, creativity and acumen to flourish in a dynamic environment •10+ years demonstrated experience in web analytics and digital media analytics •10+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans •5+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.
g.
, marketing-mix modeling, multi-touch attribution) •5+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.
e.
, A/B testing, Test/Control) Preferred Qualifications •Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Experience with current methods Analytics/Machine Learning.
•Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data •Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA) and one or multiple analytic domains (promo optimization, digital, launch support, etc.
) is a plus •Strong collaboration, communication, project management and vendor management skills #LI-Hybrid AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.
It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.