SUMMARY: This position provides direct support to the Director of Marketing in the evaluation and development of digital marketing strategies, using Search Engine Optimization, Pay Per Click, and other techniques to drive traffic to the company website, generate interest in company products and services and effect membership and loan acquisition.
ESSENTIAL FUNCTIONS:
Manages the maintenance of the ALEC website, intranet and social media channels
Manages ALEC’s digital channels while staying updated on latest marketing technology and social media platforms
Develops and manages digital marketing initiatives, adhering closely to deadlines and to budget, developing and revising ideas, implementing projects and maintaining and communicating results to management
Develops and implements Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies
Creates and manages link building strategies, content marketing strategies and social media presences
Creates and maintains annual social media calendars
Continually evaluates new web technologies and digital marketing trends; recommend and implement new technologies where appropriate and develop campaigns in support of these new technologies
Conducts competitive and trends research on online banking, mobile banking and payment systems
Forecasts marketing campaign growth and ROI for digital marketing campaigns
Uses Google Analytics, Google Ads, Google Tag manager and other relevant tools to assist in driving new membership and loan acquisition
Writes headlines social post copy for campaigns
Drives ongoing engagement reporting for email and social media campaigns
Acts as a liaison with third-party technology companies to monitor current platform and to evaluate new offerings
Modifies campaign artwork using Photoshop, InDesign and Illustrator as needed
Other duties as may be assigned
QUALIFICATIONS:
Education Required: Associate Degree in Marketing, Advertising, Public Relations or Business, or equivalent work experience
Education Preferred: Bachelor’s Degree in Marketing, Advertising, Public Relations or Business, or equivalent work experience
Experience Required: Two (2) years of experience in a digital marketing role
Experience Preferred: Three (3) years of experience in a financial institution in a digital marketing role
Knowledge, Skills and Abilities (KSAs):
SEO, PPC, Google Analytics, Ads, Tag Manager, Social Media
Experience using content management platforms
Knowledge of SEMRush, Screaming Frog, and ahrefs
Copyrighting ability
Experience building, launching an reporting on campaigns
Ability to perform job functions independently
Ability to work as part of a team
Ability to verbally communicate effectively with internal and/or external members
Ability to use computers and job-specific technology/software efficiently
Maintains confidentiality
Performs responsibilities with composure, quality and accuracy under stress of deadlines/requirements
TRAVEL: Up to 5% local travel
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